Apple is reportedly set to embrace the technological standard known as RCS (rich communication services) to facilitate smoother text messaging between iPhones and Android devices. This strategic shift represents a notable decision for Apple, which had previously resisted RCS adoption despite industry pressure.
What is RCS Messaging?
RCS stands for Rich Communication Service, an advanced iteration of SMS and MMS texting endorsed by the GSM Association, introduces enhanced features across different platforms. With RCS integration, Apple users will enjoy the ability to text Android users over Wi-Fi, share larger video and photo files, seamlessly manage group chats, and track message delivery and read receipts.
Apple, known for safeguarding its exclusive iMessage system, plans to integrate RCS alongside iMessage. According to a statement from Apple, the RCS Universal Profile will offer improved interoperability compared to traditional SMS or MMS, as reported by Bloomberg.
Previously resistant to RCS, Apple CEO Tim Cook had suggested that individuals seeking enhanced texting capabilities should opt for iPhones within their families. However, Apple's decision to embrace RCS signals a shift in its stance.
There's speculation that Apple might incorporate RCS into the upcoming iOS 18 release, Bloomberg notes.
Google has expressed satisfaction with Apple's decision, welcoming its participation in ongoing work with the GSM Association to advance RCS and improve messaging for all users.
Why is Apple Adopting RCS ?
Apple's move to adopt RCS coincides with increased regulatory scrutiny. In adherence to the European Union's Digital Markets Act, Apple plans to revamp its iPhone and iPad software in the region.
Interestingly, this announcement aligns with the news that phone brand Nothing is actively working on enabling iMessage on Android devices, according to the report.
In October, it was reported that the iPhone continues to be the mobile device of choice for nearly nine in 10 teens. Piper Sandler Companies revealed that 87% of teens own an iPhone, and 88% anticipate having one as their next mobile device.